Ghanaians Creative Art and Music Industry is collapsing gradually due to foreign telenovelas imported into the country. What would be your thoughts to the government on how to re-shape the industry to gain local and foreign standard.
@Paul, you have raised a very interesting topic. Personally I think the woes of the industry is as a results of so many factors which I think should be given a whole category on this forum.
This is the right time for the government to come to their rescue
According to Nana Ama Mcbrown, the recent woes of Ghana movie industry is as a result of the industry’s inability to make use of the internet streaming services to sell their movies.
Right now, there are no marketers in the movie industry because all the previous ones are limited to CD/VCD/ and VHS and they have no ideas as to how the internet work.
And also, the people who used to market the movies were just ordinary marketers but not film makers so they all left when they DVDs and VHS era came to an end.
So @Paul, it is not all about the influx of foreign telenovelas. It’s about the inability of Kumawood and Gallywood to adapt to modern trends
Actress Nana Ama Mcbrown in an interview with Citi TV explained the reason why the movie industry in Ghana is collapsing:
She was noted saying: “At that time just like the cd system, our movies were always on the market…there was nothing like internet marketing, social media, streaming, none of that. We were good when we switched from CD to DVD, the problem we are facing now, is that because we didn’t plan switching from CD to streaming, it has become difficult.”
“The marketers who came in when I started are the same that people that went along with us from VHS to CD/DVD, we thought that the next invention would be another gadget, we didn’t know that someone could even watch a movie on their phone, so we were late in that regard. The time when others were switching we couldn’t switch with them, because the marketers selling our movies were businessmen not film makers, they had shops where our CDs were sold, and now they can’t go there (streaming) because they didn’t start with them and they don’t know what it is about, so they went back to their business.
There are no movie marketers in Ghana. Now if you produce a movie and you don’t premiere, you can’t even bring it out. Where are you going to get the CDs done? Who are you going to give to sell to?” She added.
Well said Nana Ama
But it seems the music industry is doing better than the movie sector
There is too hate in the industry that is the reason why they are struggling
We have save this industry at all means because it employs a lot of Ghanaian.
I agree with @NiiAyiBontey we have to save the industry
This is the only movie industry we have so we got to save it at all cost